bet365 has entered a new commercial agreement with Italian football club Juventus. The deal establishes bet365 Scores as the official infotainment partner for the Turin-based team.
Platform Integration
The collaboration integrates bet365 Scores, a dedicated media and live score platform, into the club's digital ecosystem. This arrangement provides fans with direct access to real-time match updates and sports content. The Turin club has added the service to its official media lineup.The announcement details were initially shared by iGaming Express.